.immo is a GTLD that was submitted to ICANN's new gTLD expansion program. The term "immo" is an abbreviation for the word "immobilier" which means real estate and it popularly used in France, Germany and Italy. Donuts became the only applicant for the string after a Private auction in June 2014.
STARTING DOT, Community Application, a start-up domain registry company based in France is applying for the domain name string. Starting Dot plans to utilize the .immo TLD to provide an online space for the real estate industry including agents, property managers, home builders, professional real estate website publishers, professional insurance and financial services providers.It received the official endorsements of the main real estate professional associations in the countries related to .immo (Germany, France, Belgium, Italy, Switzerland, Austria, Luxembourg) and is the official application of the real-estate community in Continental Europe.The application was successful, and .immo was delegated to the Root Zone of the DNS on the 27th August, 2014.[1]The associations and real estate portals endorsing .immo by STARTING DOT represent over 100,000 real estate businesses.[4][5]